Digital Strategy Director with Brand Planning Expertise
I have a proven track record of building and managing highly effective, award-winning brand and communications strategies for major global brands, with a focus on leveraging digital channels to address core business challenges with creativity. Highly skilled in planning, executing, and analyzing effectiveness in integrated marketing campaigns. Strong experience in data-informed campaign and brand strategy for social media, search, ecommerce, retail, and user-first direct relationships. Demonstrates strong leadership, entrepreneurship, diligence, flexibility, and project management skills in a fast-paced, goal-oriented environment.
I’ve worked in large agencies (Wieden + Kennedy PDX), small digital agencies, legacy client side, and startup environments.
Digital Strategy
Social Media Strategy & Community Management
Profile optimization, campaign planning, content development, copywriting
Search & Discovery Strategy
Search engine optimization, Search engine marketing, Google Ads, Direct Response
Web Development
Copywriting, site architecture & wireframing, CRM strategy
Paid Media
Strategy & Execution
Content planning, campaign planning & execution, optimization, targeting, direct response
Effectiveness & Analytics
Data-led strategy, Performance analysis & optimization
Digital Planning
Campaign & comms planning, brief development (client & creative)
Brand Planning
Brand Strategy
Brand positioning, messaging strategy, product positioning, content strategy, voice development, storytelling
Campaign Planning
Strategic partnership development, activation strategy, experiential, communication rollout and execution
Team Management
Project management, team building, group strategy
Research & Insights
Audience development, insight mining, data & analytics comprehension
Business Development
Account service support, pitch deck construction, market development, opportunity analysis